Sarah Hall at Northern Power Futures

Sarah Hall is an experienced management consultant helping organisations to articulate their purpose and optimise their performance. Sarah is a member of the Power List, a regular speaker at industry events and founder of #FuturePRoof, a series of books and community aimed at reasserting the role of public relations as a management function. She also has her own company, Sarah Hall Consulting.
At Northern Power Futures in Newcastle, Sarah hosted a panel on Growing Your Person Brand with Michael Owen of Always Wear Red. We had a chat with her about personal branding and the power of networking.

Sarah and Michael answering the audience’s questions

Sarah speaking on the panel for Growing Your Personal Brand

Can you please introduce yourself and what you do for our Northern Power Futures readers?

Hi, I’m Sarah Hall. I’m a management consultant and I have my own marketing and PR consultancy.

What are you doing today at NPFs?

I’m here today at Northern Power Futures, hosting a panel on personal branding. How do you make yourself known? How do you get your look and feel? Personal branding really gets people to know who you are, even when you’re not in the room.

That’s been a really big focus today. Down at Vodafone, they’re doing a workshop on how to “Pimp Up Your Profile” on LinkedIn. What is your advice for building and sustaining a good personal brand?

I guess it comes back down to what I’d say to any organisation, in terms of what is your purpose? Make sure you can articulate that. What are your values and want do you want to be known for? Also, what do you want people to say about you when you’re not in the room? Most of all, what do you want people to feel about you because that’s what people remember. How did they feel when they came into contact with you? It’s the same for an individual and it’s the same for an organisation.

What do you hope to gain from Northern Power Futures? What do you want to get from this event?

I just think this is such a great event, and kudos to Simone and all the organisers behind it. For me, it’s about supporting the next generation of talent. We’ve got some brilliant people in the North East and it’s great to see businesses really connecting with those coming through. Building those networks, it’s amazing what it can do, and what can happen from them. It’s about optimizing performance and potential.

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Northern Power Futures photographs taken by Thomas Jackson at TyneSight Photography

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